How Vail Resorts Uses IT to Profile Skiiers
Kirsten Lynch, CMO at US-based Vail Resorts, says her partnership with the CIO leads to better guest experiences.
View ArticleRakuten partners with Krux to manage data for audience targeting
Ad technology player, Rakuten Marketing, has enlisted Krux’s DMP capabilities to provide better audience targeting capabilities for media buyers across consumer data.
View ArticleHow eHarmony’s date with data has lifted customer conversions
EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.
View Article4 brands share how they're using key strategies to action better customer...
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
View ArticleHow Gumtree plans on being the number one motors marketplace in Australia
With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.
View Article9 lessons in tackling customer retention and a single customer view at Carsales
Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
View ArticleNetwork 10 to offer rich data segments through digital ID
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable...
View ArticleHow TerryWhite Chemmart increased its customer satisfaction
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
View ArticleHow to keep your email marketing effective
Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.
View ArticleFan-generated content is just the ticket for the AFL
Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
View ArticleHow bellabox delivered triple-digit email revenue growth
Beauty subscription box provider, Bellabox, has seen its email marketing revenue increase by 156 per cent in the past 12 months after successfully transforming its digital marketing approach.
View ArticleVisit Sunshine Coast sees engagement lift with martech overhaul
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
View ArticleWhat this Aussie retailer is doing to better re-engage customers
How much more can a brand be to its customers? That was the question Australian costume and party accessories retailer, CostumeBox, was asking internally as it set out to revamp its marketing strategy...
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